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The Midas and the Majestic: Two New Velvet Smoking Jackets in Gold
Few garments carry the same sense of occasion as a smoking jacket. Once the preserve of Victorian gentlemen retreating to the drawing room after dinner, today’s mens smoking jackets have become the ultimate expression of relaxed luxury — a velvet smoking jacket that turns an ordinary evening at home into something worth savouring.
The Return of the Smoking Jacket
Smoking jackets for men are having a moment. With more of us investing in how we live at home, the smoking jacket has re-emerged as the garment of choice for men who refuse to compromise on style, even behind closed doors. Whether you call it a smoking robe, a velvet smoking jacket, or simply the finest piece of loungewear you will ever own, the effect is the same: instant elegance.
At Bown of London, we have been crafting smoking jackets since 1985. Every piece is made from premium cotton velvet, fully lined in smooth satin, and finished with the kind of attention to detail that mass-produced loungewear simply cannot match.
Introducing the Midas and the Majestic
This season, we are proud to introduce two striking new additions to our velvet smoking jacket collection: the Midas and the Majestic. Both are crafted in a rich, warm gold velvet that catches the light beautifully — a bold departure from the traditional burgundy and navy, and a smoking jacket that truly commands attention.
The Midas — Short Smoking Jacket in Gold — £259.95
The Midas — Short Velvet Smoking Jacket
The Midas is a short velvet smoking jacket in lustrous gold, sitting at the hip for a clean, contemporary silhouette. With its satin shawl collar, single button closure, and full satin lining, it is a mens smoking jacket that works equally well over a crisp shirt and trousers as it does over loungewear at home.
At £259.95, the Midas offers an accessible entry into the world of velvet smoking jackets without compromising on quality or craftsmanship.
The Majestic — Long Smoking Jacket Robe
For those who prefer a longer, more dramatic silhouette, the Majestic delivers. This long smoking robe in gold velvet falls to just above the knee, offering the grandeur of a full-length smoking jacket with the warmth and coverage of a robe. The satin lining, deep patch pockets, and rope belt tie complete the look.
The Majestic is the kind of velvet smoking robe that makes you want to host dinner parties just so you have an excuse to wear it.
The Majestic — Long Smoking Jacket Robe in Gold — £279.95
Why Gold?
Gold velvet is a bold choice, and that is precisely the point. While burgundy and navy remain timeless classics in the world of mens smoking jackets, gold brings warmth, richness, and a sense of celebration. It pairs beautifully with dark trousers, works wonderfully during the festive season, and makes a statement that quieter colours simply cannot.
How to Style a Velvet Smoking Jacket
- At home, elevated — Wear over pyjamas or a T-shirt and joggers to instantly elevate your evening
- Hosting — A smoking jacket is the perfect garment for welcoming guests with effortless style
- Date night in — Pair with dark trousers and a glass of something good
- As a gift — A velvet smoking jacket is an unforgettable gift for birthdays, anniversaries, Christmas, or Father’s Day
The Full Smoking Jacket Collection
The Midas and Majestic join an extensive range of smoking jackets for men at Bown of London, including:
- The Gable — Long smoking jacket in claret (£279.95)
- The Clarke — Short smoking jacket in claret (£259.95)
- The Mayfair — Long velvet navy with burgundy piping (£279.95)
- The Astor — Long velvet smoking jacket in burgundy (£279.95)
- The Belgravia — Short velvet smoking jacket in burgundy (£259.95)
The Gable — Long Smoking Jacket in Claret — £279.95
What Makes a Bown of London Smoking Jacket Different?
- Premium cotton velvet — Soft, durable, and beautifully finished with a rich sheen
- Full satin lining — Smooth and comfortable against any layer
- British craftsmanship — Designed in England, crafted with care since 1985
- Personalisation — Add embroidered initials for a bespoke touch
- Free UK delivery — Beautifully packaged and delivered to your door
Shop Smoking Jackets
Browse our full collection of mens smoking jackets and velvet smoking robes and find the one that suits your style. From classic burgundy to bold gold, every smoking jacket is crafted to make your evenings extraordinary.
Few garments carry the same sense of occasion as a smoking jacket. Once the preserve of Victorian gentlemen retreating to the drawing room after dinner, today’s mens smoking jackets have become the ultimate expression of relaxed luxury — a velvet smoking jacket that turns an ordinary evening at home into something worth savouring.
The Return of the Smoking Jacket
Smoking jackets for men are having a moment. With more of us investing in how we live at home, the smoking jacket has re-emerged as the garment of choice for men who refuse to compromise on style, even behind closed doors. Whether you call it a smoking robe, a velvet smoking jacket, or simply the finest piece of loungewear you will ever own, the effect is the same: instant elegance.
At Bown of London, we have been crafting smoking jackets since 1985. Every piece is made from premium cotton velvet, fully lined in smooth satin, and finished with the kind of attention to detail that mass-produced loungewear simply cannot match.
Introducing the Midas and the Majestic
This season, we are proud to introduce two striking new additions to our velvet smoking jacket collection: the Midas and the Majestic. Both are crafted in a rich, warm gold velvet that catches the light beautifully — a bold departure from the traditional burgundy and navy, and a smoking jacket that truly commands attention.
The Midas — Short Smoking Jacket in Gold — £259.95
The Midas — Short Velvet Smoking Jacket
The Midas is a short velvet smoking jacket in lustrous gold, sitting at the hip for a clean, contemporary silhouette. With its satin shawl collar, single button closure, and full satin lining, it is a mens smoking jacket that works equally well over a crisp shirt and trousers as it does over loungewear at home.
At £259.95, the Midas offers an accessible entry into the world of velvet smoking jackets without compromising on quality or craftsmanship.
The Majestic — Long Smoking Jacket Robe
For those who prefer a longer, more dramatic silhouette, the Majestic delivers. This long smoking robe in gold velvet falls to just above the knee, offering the grandeur of a full-length smoking jacket with the warmth and coverage of a robe. The satin lining, deep patch pockets, and rope belt tie complete the look.
The Majestic is the kind of velvet smoking robe that makes you want to host dinner parties just so you have an excuse to wear it.
The Majestic — Long Smoking Jacket Robe in Gold — £279.95
Why Gold?
Gold velvet is a bold choice, and that is precisely the point. While burgundy and navy remain timeless classics in the world of mens smoking jackets, gold brings warmth, richness, and a sense of celebration. It pairs beautifully with dark trousers, works wonderfully during the festive season, and makes a statement that quieter colours simply cannot.
How to Style a Velvet Smoking Jacket
- At home, elevated — Wear over pyjamas or a T-shirt and joggers to instantly elevate your evening
- Hosting — A smoking jacket is the perfect garment for welcoming guests with effortless style
- Date night in — Pair with dark trousers and a glass of something good
- As a gift — A velvet smoking jacket is an unforgettable gift for birthdays, anniversaries, Christmas, or Father’s Day
The Full Smoking Jacket Collection
The Midas and Majestic join an extensive range of smoking jackets for men at Bown of London, including:
- The Gable — Long smoking jacket in claret (£279.95)
- The Clarke — Short smoking jacket in claret (£259.95)
- The Mayfair — Long velvet navy with burgundy piping (£279.95)
- The Astor — Long velvet smoking jacket in burgundy (£279.95)
- The Belgravia — Short velvet smoking jacket in burgundy (£259.95)
The Gable — Long Smoking Jacket in Claret — £279.95
What Makes a Bown of London Smoking Jacket Different?
- Premium cotton velvet — Soft, durable, and beautifully finished with a rich sheen
- Full satin lining — Smooth and comfortable against any layer
- British craftsmanship — Designed in England, crafted with care since 1985
- Personalisation — Add embroidered initials for a bespoke touch
- Free UK delivery — Beautifully packaged and delivered to your door
Shop Smoking Jackets
Browse our full collection of mens smoking jackets and velvet smoking robes and find the one that suits your style. From classic burgundy to bold gold, every smoking jacket is crafted to make your evenings extraordinary.